One of the first things I noticed about the Hurricane Protection Industry is that it regularly goes into hibernation from September to January. Thats a long Winter break. Part of the reason I can understand … who wants to get any construction done during hurricane season! However, I also see a lot of companies really struggle for sales even a few months before and few months after the hurricane season is over. For example, of the many people I’ve been speaking with over the last month, almost 50% commented “business hasn’t picked up”.
Now, I would believe this at once, except for the fact that the other half said “we are already soo busy and overloaded”.
Hmm, that doesn’t seem right. Does this have to do with a dearth of sales or with poor marketing and bad planning?
Do these slumbering companies really take too long to wake up for the new year, thus giving their competition a free reign on the leads and potential sales?
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